The Crystal Cabin Award Association, which annually presents the world's leading industry award for aircraft cabins and in-flight products, the Crystal CabinAward, is pleased to announce the return of a special category with a focus on holistic and integrated innovations for passengers. The Best Customer Journey Experience category celebrates traveller-centric products such as smartphone apps that support passengers during their journey as well as digital applications to improve airline product management. When last awarded at APEX Global EXPO, the "Connected Experience" from Airbus proudly won over the jury and claimed the award. Entries can be submitted until 10 July 2024. Click here to submit now!

 The Best Customer Journey Experience category honours innovations that enrich and improve the passenger experience with hardware or software solutions throughout the entire flight journey – including planning and booking journeys, boarding the aircraft, ordering products on board or accompanying the passenger after landing. Entries can be aimed at passengers, airlines, manufacturers and/or suppliers. The aim of this category is to provide inspiring examples of how new service products can be developed for a personalised passenger experience.

“We are honoured to once again announce the new Crystal Cabin Award category that is going to be awarded at APEX Global EXPO later this year,” stated Dr. Joe Leader, Group CEO of the Airline Passenger Experience Association (APEX) and member of the judging panel of the Crystal Cabin Award. “As the most prestigous award of the airline industry, the Crystal Cabin Award has expanded beyond their spiritual home in Hamburg and genuinely encompass the world. With every major airline and passenger experience provider in the world with APEX, we want to make certain that we proudly carry the Crystal Cabin Awards forward across our events worldwide.”

The Best Customer Journey Experience category runs outside the regular application phase. Applications are open now until July 10th, 2024. Th award will be presented at the APEX Awards at APEX Global EXPO in Los Angeles on 30 October 2024. The application phase for the other eight categories of theCrystal Cabin Awards, with the traditional presentation of the trophies inspring 2025 during the Aircraft Interiors Expo in Hamburg, begins mid-September 2024.

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